Sam Frúmboli

Sam joined Decision Resources in 2024 and is responsible for leading the strategic and creative direction of the Decision Resources marketing organization. With over 15 years of marketing and demand generation expertise and 10 years’ dedicated experience working directly in manufacturing ERP software and AI, Sam helps to provide immense value for Decision Resources’ existing and potential clients.

Sam has a bachelor’s degree in marketing, an associate’s degree in visual communications, and recently completed a certification course from Harvard in organizational leadership. She has served as a business coach and mentor for non-profit organizations and has over 15 years’ experience working as a freelance marketing consultant and adjunct CMO for start-ups and established brands in both B2B and B2C environments. She is passionate and invested in continuously learning new creative tactics, skills, and tools to help her team hit their broader goals.

Sam resides in Las Vegas, NV, and in her spare time enjoys spending time with her husband, two dogs, and two cats as well as hiking our national parks, building 1:24 scale miniatures, and is actively writing a non-fiction book set to be published in 2025.